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Journal of Consumer Psychology (JCP)

Anirban Mukhopadhyay
Priya Raghubir
Christian Wheeler

The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

Submission Site

Editor Team Selections for JCP

Anirban Mukhopadhyay (Editor-in-Chief) is Professor of Marketing and Associate Dean of Undergraduate Studies at the School of Business and Management, Hong Kong University of Science and Technology. His research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, and has been published in leading journals in Marketing, Psychology, Corporate Strategy, and Economics. He is currently Co-Editor of the Journal of Consumer Psychology, and has served as Associate Editor at the Journal of Marketing Research, Area Editor at the Journal of Consumer Psychology, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing. He holds a PhD in Marketing from Columbia University, an MBA from the Indian Institute of Management Bangalore, and a B.Sc. (Hons.) from St. Stephen’s College, Delhi, and was previously on the faculty of the University of Michigan in Ann Arbor.

Priya Raghubir (Co-Editor) joined New York University Stern School of Business as a Professor of Marketing in July 2008. Prior to joining NYU Stern, Priya was on faculty at the Haas School of Business, University of California at Berkeley and at Hong Kong University of Science and Technology. Priya's research interests are in the areas of consumer psychology, including cognitive aspects of survey methodology, psychological aspects of prices and money; health risk perceptions; and visual information processing. She has published over 50 articles and book chapters in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Marketing Science. She is an Associate Editor for Journal of Consumer Psychology and is on the editorial boards of Journal of Marketing Research, Journal of Consumer Research, and Marketing Letters.  She received her undergraduate degree in Economics from St. Stephen's College, Delhi University; her M.B.A from the Indian Institute of Management, Ahmedabad; and her Ph.D. in Marketing from New York University.

Christian Wheeler (Co-Editor) is StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals and focuses on attitudes and persuasion and the self-concept.

2015-2016 Top JCP Reviewers

Pierre Chandon
Joseph Goodman
Eric Greenleaf
Joan Meyers–Levy
Ann Schlosser
L.J. Shrum

Previous Years' Top Reviewers

 First NameLast NameAffiliationStateCountry
AnirbanMukhopadyayHong Kong University of Science and TechnologyHong KongChina


 First NameLast NameAffiliationStateCountry
PriyaRaghubirNew York UniversityNYUSA
S. ChristianWheelerStanford UniversityCAUSA


 First NameLast NameAffiliationStateCountry
SharonShavittUniversity of IllinoisILUSA


 First NameLast NameAffiliationStateCountry
Deborah RoedderJohnUniversity of MinnesotaMNUSA


 First NameLast NameAffiliationStateCountry
HansBaumgartnerPennsylvania State UniversityPAUSA
Amy N.DaltonHong Kong University of Science & TechnologyKowloonHong Kong
MarkForehandUniversity of WashingtonWaUSA
JoeyHoeggThe University of British ColumbiaBCCA
JoelHuberDuke UniversityNCUSA
Punam AnandKellerDartmouthNHUSA
AradhnaKrishnaUniversity of MichiganMIUSA
AshwaniMongaRutgers Business SchoolNJUSA
JoannPeckUniversity of Wisconsin MadisonWIUSA
YoujaeYiSeoul National University KR
MengZhangThe Chinese University of Hong Kong Hong Kong


PhotoFirst NameLast NameAffiliationStateCountry
SimonaBottiLondon Business School UK
TomKramerUniversity of California, RiversideCAUSA
CaitLambertonUniversity of PittsburghPAUSA
RajRaghunathanUniversity of TexasTXUSA
MitaSujanTulane UniversityLAUSA
ManojThomasCornell UniversityNYUSA
DavidWootenUniversity of MichiganMIUSA


First NameLast NameTitleAffiliationCityStateCountry
RashmiAdavalAssociate ProfessorHong Kong Univ of Science & Technology (HKUST)KowloonHong KongChina
RohiniAhluwaliaProfessorUniversity of MinnesotaMinneapolisMNUSA
Joseph W.Alba University of FloridaGainesvilleFLUSA
JenniferArgo University of Alberta EdmontonCanada
RajeshBagchi Virginia TechBlacksburgVAUSA
MichaelBaroneAssociate ProfessorUniversity of LouisvilleLouisvilleKYUSA
RajeevBatraProfessorUniveristy of MichiganAnn ArborMIUSA
JonahBergerAssistant ProfessorUniversity of PennsylvaniaPhiladelphiaPAUSA
James R.BettmanProfessorDuke UniversityDurhamNCUSA
S. AdamBraselAssociate ProfessorBoston CollegeChestnut HillMAUSA
SusanBroniarczykProfessorUT Austin, Marketing DepartmentAustinTXUSA
SabrinaBruyneelAssistant ProfessorKU LeuvenLeuven Belgium
Margaret C. (Meg)CampbellProfessorUniversity of ColoradoBoulderCOUSA
PierreChandon INSEAD   
EliseChandon InceAssistant ProfessorUniversity of South CarolinaColumbiaSCUSA
TanyaChartrand Duke UniversityDurhamNCUSA
AmitavaChattopadhyay INSEADSingaporeSingaporeSingapore
AmarCheemaAssociate ProfessorUniversity of VirginiaCharlottesvilleVAUSA
Haipeng (Allan)ChenPearson Professor of MarketingUniversity of KentuckyLexingtonKYUSA
AlexanderChernevAssociate ProfessorNorthwestern UniversityEvanstonILUSA